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Best Practice

Embracing AI and Data Strategy to Transform UK Membership Organisations

Insights from Salesforce’s Membership Solutions Day in London On 6th March 2025, Intercloud9 had the privilege of attending Salesforce’s Membership Solutions Day at Salesforce Tower in London. A dynamic showcase of how digital technology, AI, and data strategies can revolutionise…

How Generative AI Is Transforming Productivity in the Membership Sector

Maximising Your Time Savings Generative AI has arrived in the workplace, and the membership sector in the UK is no exception. Whether you’re crafting a meticulously researched report, sending out a member update, or coding a new feature for your…

Trump & Starmer: The Surprising “Friendship” Shaping the UK’s AI Future?

Have you ever wondered how the UK and the US are tackling the fast-moving world of artificial intelligence (AI)? It turns out they’re taking a pretty similar approach—one that focuses on guiding principles and existing regulations rather than creating a…

Breaking Down Data Silos in the Membership Sector

Insights from Oomi’s Webinar This morning, I had the pleasure of attending an insightful webinar hosted by Oomi, a specialist CRM provider dedicated to the membership sector. The primary focus of the session was the widespread challenge of data silos—where…

How the European Accessibility Act could impact your use of CRM

Advice for membership organisations The European Accessibility Act (EAA) could potentially impact your use of Customer Relationship Management (CRM) software, depending on how your membership organisation operates and the nature of the CRM system you use. Here is a summary…

Guidance for Intercloud9 customers on the European Artificial Intelligence (AI) Act

Customers with CRM and digital technologies should be aware of the Artificial Intelligence (AI) Act. The European Union’s AI Act is being implemented in phases, with key dates as follows: August 1, 2024: The AI Act entered into force. February…

Membership leadership versus the “jaws effect”

How to change your thinking to avoid being mauled by rising expectations and tightened resources. Whilst the years since the pandemic have been challenging for membership organisations, all but the most optimistic business leaders believe they’re about to get even…

Is the culture of our membership organisation holding us back?

Understanding and preparing for effective cultural change. Culture is a well-used term in business but McKinsey’s definition as “how we do things around here” is probably still the most accurate. This factor critically affects any organisation’s ability to efficiently respond…

Change is essential (even if it fails 90% of the time)

Four ways for membership organisations to successfully achieve the change they need Today, the pressure on membership organisations is greater than ever as they face two opposing challenges. On the one hand, they need to drive growth and income in…

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